When Spire & Co was rebranding and we were looking for a style and beauty editor, we knew 21-year-old Zoe Malliaros was our only option. She’s a powerhouse like no other and full of the best ideas. She lives and breathes fashion, and knows exactly what it takes to make it happen. How did we know this? Before she agreed to take on the role, she was already editing her own blog and had landed the dream fashion internship at Diane von Furstenberg (#GOALS). We just had to know how she could possibly do it all. Discover out her secrets below:
Name: Zoe Malliaros
Location: New York, New York
Education: Syracuse University, majoring in advertising, with an emphasis in fashion media and digital advertising, and minoring in finance.
What you are doing right now? I’m the Style & Beauty Editor at Spire & Co, a Public Relations intern at Diane von Furstenberg, and a style blogger.
What is your passion and how do you pursue it?
I am passionate about fashion and I have my own style blog (zmalfashion.com). I jump at any opportunity within the fashion industry that I can to gain exposure and network with people I admire.
What motivates you to get up in the morning?
It varies every day. Sometimes it’s because we have a fun celebrity to style at work, and sometimes it’s because I have brunch plans to go to Egg Shop. Being in New York is what really motivates me to get up because there’s so much to do, and I know that I’ll never be bored.
How do you stay productive amidst so many distractions?
I try and use everything around me as inspiration, so even when I’m “slacking” I find a way to incorporate unrelated things into work. I’m hard on myself though, so I know when to reel myself in and really focus. Sometimes I look around on Madison Ave and think to myself, “I want to shop in all of these stores in five years. I better get to work.”
What have you learned from being a PR intern at DVF?
Things happen so much faster than you think, especially in fashion, so it’s important to always be able to think on your feet in the workplace. Come prepared every day with a notepad and a pen, and don’t leave until you’ve finished your tasks, cleaned up after yourself and organized everything for the next morning.
What advice would you give to other girls who want to pursue their passion?
Start early and never lose sight of exactly what you want.
What does your typical day look like?
There’s definitely not a typical day, but every morning I sort through various newspapers and magazines to clip DVF mentions or editorials, and the same for online publications. Once I find these clippings I will scan them to my supervisor to be sent out to everyone in the office and our international partners. After that I start on getting ready-to-wear and accessories ready for send outs, fittings and in-house shoots. A million different things pop onto my Outlook calendar throughout the day, so it’s really about working on your feet and being able to adjust to quite frankly anything.
What made you decide to work for a designer?
I’ve paid very close attention to top fashion brands since I was young, and I’ve always been interested in operations. I love fast-paced environments where I can see the entirety of a project––in this case a brand-–come together. As for DVF, I’ve always been inspired by Diane’s journey and how she’s stayed true to herself, so landing this internship is a dream. She really promotes being the woman you want to be, and this semester I’ve definitely found that within myself.
What does your favorite day look like?
I don’t want to say I have a favorite day because I enjoy parts of every day! If I had to choose, I’d say a day filled with pulling looks for my favorite magazines (Vogue, Harper’s Bazaar, W) or my favorite models (Gigi Hadid, Karlie Kloss, Naomi Campbell).
What is your favorite thing about working in the fashion industry?
I can say that overall it’s an environment with many intelligent, powerful women, and there’s nothing more inspiring than being surrounded by those kind of work ethics. Plus I’m a shopaholic so I love being a part of what I invest so much of my money in.
What has been one of your favorite opportunities or learning experiences while working in fashion?
NYFW was the craziest yet most incredible week of my life. I have never worked harder or faster, and I’ve certainly never learned so much in such a short period of time.
Who was your first girl crush? Who is your current girl crush? Why?
My first girl crush was Erika Bearman, aka Oscar PR Girl, the former SVP of Global Communications at Oscar de la Renta. She’s unstoppable and extremely smart, and her professionalism is off the charts. She is the person who inspired me to pursue fashion, and I’ll always consider her a mentor. I’m currently girl crushing on Amy Odell as I finish her book, Tale From The Back Row. Her rise to Editor of Cosmopolitan.com was filled with mind-blowingly amazing opportunities but she remains humble and never lost her sense of humor.
What online resources have you turned to to become a better version of yourself?
I’m always on WWD and AdWeek so I can be as up-to-date as possible in my field. These sites have both helped me become a better professional, and that’s what I have my sights set on right now as far as becoming a better version of myself.
What have you read or watched that has been the most transformational for you?
Scatter My Ashes at Bergdorf Goodman was definitely a documentary that showed me how crucial fashion is to the economy and our culture in the United States. It’s easy for someone to brush fashion off as superficial or small-scale, but it’s so much more than meets the eye once you put your heart and soul into it. I’ve always loved Vogue and Harper’s Bazaar, too, for the same reasons. Each of these things has inspired me to do what I love with compelling data, breathtaking imagery and important features highlighting anything from health to global and political issues.